Historical Transactions/Purchases Parameters

Webtrends generates and maintains these parameters by the Webtrends analysis process when you enable Visitor History.

The following parameters are calculated using the transaction parameters.

WT.vr.vv

Set by the Full Analysis engine based on Visitor History. Visitor’s Lifetime Value is a floating-point value for the amount of money spent by this visitor back to and including the visitors’ first visit.

Webtrends generates this Visitor History parameter to track the visitor's overall value, which is the value of all purchases recorded for a visitor over time. This is a floating-point value containing the amount of money spent by this visitor back to and including the visitor's first visit.

When using this as a measure for dimensions other than Visitor, you usually configure the average value.

The sum of this measure has no meaning.

Valid Value: Decimal

Syntax

WT . vr.vv = visitorLifetimeValue

WT.vr.ltb

Set by the Full Analysis engine based on VH. This is a classification of visitor value into one of four buckets, configurable in the vr-bucket.cdt script.

Webtrends generates this Visitor History parameter to classify the WT.vr.vv parameter value in one of four categories.

The value is non-numeric and is used as a custom report dimension.

You can change the number of categories by editing the vrbucket.ini file. By default, the file is configured as follows:

[LTBValues] High = 750
Moderate = 500
Some = 250

The following table shows the meaning of the default values:

[LTBValues]

Meaning

High=750

x >750

Moderate=500

500 > x <750

Some=5

250> x <500

By default, the minimum value for Some is 250. Any visitor whose value is less than 250 is assigned to the Low category.

Example 1: Adjust all of the ranges in vrbucket.ini to:

[LTBValues] High = 1500 Moderate = 1000 Some = 500

Example 2: To create two buckets (for example, High/Low), change vrbucket.ini to:

[LTBValues] High = 750 Moderate = 750 Some = 750

The result of example 2 is:

High is >750 Low is >0 <750

Valid Value: Alphanumeric string

Syntax

WT . vr.ltb = High/Moderate/Some/Low descriptor

WT.vr.ppv

Webtrends generates this Visitor History parameter to track the visitor’s previous purchase amount. This is a floating-point value containing the amount spent on the most recent purchase. This parameter is not generated until a visitor makes the first purchase.

When using this parameter as a custom report measure for the Visitor dimension, use the maximum value. When using this parameter as a measure for dimensions other than Visitor, you usually configure the average value.

The sum of this measure has no meaning.

Valid Value: Decimal

Syntax

WT . vr.ppv = previousPurchaseValue

WT.vr.vp

Webtrends generates this Visitor History parameter to track the total number of purchases ever made by a visitor. The value is an integer containing the number of purchase transactions (not the total number of units purchased) back to and including the visitor’s first visit.

When using this parameter as a custom report measure for the Visitor dimension, use the maximum value. When using this parameter as a measure for dimensions other than Visitor, you usually configure the average value.

The sum of this measure has no meaning.

Valid Value: Integer

Syntax

WT . vr.vp = visitorPurchases

WT.vr.fpd

Webtrends generates this Visitor History parameter to track the days since the visitor’s first purchase. The value is an integer containing the days since the visitor’s first purchase.

This parameter is best used as a visit filter or as a custom report measure. This parameter is not generated until a visitor makes the first purchase.

When using this parameter as a measure for the Visitor dimension, use the maximum value. When using this parameter as a measure for dimensions other than Visitor, you usually configure the average value.

The sum of this measure has no meaning.

Valid Value: Integer

Syntax

WT . vr.fpd = daysSinceFirstPurchase

WT.vr.bpd

Webtrends generates this Visitor History parameter to track the days before the visitor’s first purchase. The value is an integer containing the number of days between the visitor’s first visit and the first purchase.

This parameter is best used as a visit filter or as a measure. This parameter is not provided until a visitor makes the first purchase.

When using this as a measure for dimensions other than Visitor, you usually configure the average value.

The sum of this measure has no meaning.

Webtrends generates the following set of parameters to track unique buyers and buyer’s status for daily, weekly, monthly, quarterly, yearly, and lifetime periods.

Valid Value: Integer

Syntax

WT . vr.bpd = daysBeforeFirstPurchase

WT.vr_brws

Webtrends generates this query parameter on a visitor’s first visit of the day. Its value indicates whether a visitor has purchased in the past. Buyer indicates that the visitor has purchased before. Nonbuyer indicates that the visitor has not purchased.

A visitor is considered a buyer if the WT.tx_s parameter is passed in the query string for the visit. A visitor is considered a non-buyer if WT.tx_s is not passed in the query string. In addition, Webtrends uses the following invoice parameters to evaluate whether WT.tx_s should be used for buyer determination:

Valid Value: Alphanumeric string

Syntax

WT . vr_brws = Non-Customer/Customer

WT.vr_by

This parameter is present for a purchase set by the Full Analysis engine based on Visitor History. It indicates whether the visitor is purchasing for the first time or has purchased before.

Webtrends generates this Visitor History parameter when a visitor makes a purchase. It indicates whether the visitor is purchasing for the first time or has purchased before.

Valid Value: Alphanumeric string

Syntax

WT . vr_by = NewCustomer/ExistingCustomer

WT.vr.bt_d

This parameter is present, and set to 1 for the first purchase from a visitor for a day.

WT.vr.bt_d=1

Webtrends generates this Visitor History parameter to identify the visitor’s first daily purchase. This parameter is generated and set to 1 for the first purchase from a visitor for a day.

Valid Value: Integer

Syntax

WT . vr.bt_d = 1

WT.vr.bt_w

This parameter is present, and set to 1 for the first purchase from a visitor during a week.

Webtrends generates this Visitor History parameter to identify the visitor’s first weekly purchase. This parameter is generated and set to 1 for the first purchase from a visitor during a week.

Valid Value: Integer

Syntax

WT . vr.bt_w = 1

WT.vr.bt_m

This parameter is present, and set to 1 for the first purchase from a visitor during a month.

Webtrends generates this Visitor History parameter to identify the visitor’s first monthly purchase. This parameter is generated and set to 1 for the first purchase from a visitor during a month.

Valid Value: Integer

Syntax

WT . vr.bt_m = 1

WT.vr.bt_q

This parameter is present, and set to 1 for the first purchase from a visitor during a quarter.

Webtrends generates this Visitor History parameter to identify the visitor’s first quarterly purchase. This parameter is generated and set to 1 for the first purchase from a visitor during a quarter.

Valid Value: Integer

Syntax

WT . vr.bt_q = 1

WT.vr.bt_y

This parameter is present, and set to 1 for the first purchase from a visitor during a year.

Webtrends generates this Visitor History parameter to identify the visitor’s first yearly purchase. This parameter is generated and set to 1 for the first purchase from a visitor during a year.

Valid Value: Integer

Syntax

WT . vr.bt_y = 1

WT.vr.bt_f

This parameter is present, and set to 1 by the Full Analysis engine based on Visitor History for the first purchase from a visitor.

Webtrends generates this Visitor History parameter to identify the visitor’s first purchase. This parameter is generated and set to 1 for the first purchase from a visitor.

Valid Value: Integer

Syntax

WT . vr.bt_f = 1