Mobile Web and Mobile Application Parameters

These parameters are used with the Webtrends Client Libraries for Mobile Applications to track both web and application activity associated with mobile devices.

These values have a maximum length of 512 characters. For more information about using these parameters with the Mobile Libraries, visit developer.webtrends.com.

Application Ad Click

WT.a_ac

WT.a_ac=1

Indicates that an ad was clicked within a mobile application.

Application Ad Impression

WT.a_ai

WT.a_ai=1

Indicates that one or more ads was viewed in a mobile application. Typically, this parameter is used with the WT.a_an parameter to specify one or more ads viewed in a single application screen.

Application Ad Name

WT.a_an

WT.a_an=Name[;…]

Specifies one more names of ads presented in a mobile application. You can pass multiple ad names using semicolons to delimit the list. The maximum length for each Name is 64 bytes.

Application Name

WT.a_nm

WT.a_nm=application name

Specifies the name of a mobile application. This parameter can be used to report on the usage of different applications.

Application Category

WT.a_cat

WT.a_cat=application category

Specifies a category of mobile application such as Games, Health & Wellness, or Productivity. This parameter can be used to report on the usage of different types of apps.

Application Publisher

WT.a_pub

WT.a_pub=application publisher

Specifies the developer, publisher, or vendor for an application. This parameter is required.

Connection Type

WT.ct

WT.ct=connectionType

Specifies the connection type used to send the data. Many mobile devices go in and out of various connection states such as wifi, 3G, Edge, or 7.1G. To avoid sending a flood of this data as the connection fluctuates, the best practice is to send this parameter only once per session. The Webtrends Mobile Application Libraries use this best practice.

Country

WT.g_co

WT.g_co=Country Code

Specifies the country of origin for mobile traffic using a country code.

Device Model

WT.dm

WT.dm=device model

Specifies the model of the mobile device that an application is running on, for example the model of a mobile phone. For example, WT.dm=Motorola Droid or WT.dm=iPhone 3GS.

Event Time Stamp

WT.ets

WT.ets=epoch time stamp

Specifies an epoch (Unix) time stamp for an event. This time stamp is recorded so events that occur when a device is offline can be sent as an ordered batch when the device comes back online. For example, For example, WT.ets=1006725234.

Event Type

WT.ev

WT.ev=eventType

Specifies the type of event activity on a mobile device. For example, this parameter can be used to differentiate activities such as clicks, swipes, and content views.

Geolocation Coordinates

WT.gc

WT.gc=latitude,longitude

Specifies the latitude and longitude of a mobile device.