Most Recent Campaign Parameters

Webtrends generates and maintains these parameters when you enable Visitor History and select the Campaign History category in your profile.

WT.vr.rac

Identifies the visitor’s most recent campaign. Of all of the campaigns, the “most recent” campaign is the one that was most recently added to the visitor history table. This is a single value (no multiples allowed). This parameter is not set if the visitor has never had a campaign.

Visitor’s Most Recent Campaign set by the Full Analysis engine. Of all the Campaigns, the “most recent” campaign is the one that was most recently added to the visitor history table. The parameter is populated with a single value. This parameter is not set if the visitor has never had a campaign.

Valid Value: Alphanumeric string

Syntax

WT . vr.rac = MostRecentCampaign