Preconfigured Custom Report Reference

Preconfigured custom reports licensed with the Custom Reports feature require certain key information.

The following list describes the headings used in the table of preconfigured custom reports below:

Report Name

Shows the title of the custom reports. For a listing of all custom reports, see Web Analysis > Report Configuration > Custom Reports > Reports.

Key Web Activity Data Field

Shows the name of the field in the web activity data file that Webtrends uses to create the report. For more information about web activity data fields (also known as log fields), see the Guide to Web Analytics.

SDC

Indicates if the SmartSource Data Collector and its associated tags are recommended for the corresponding report. N/A means not applicable. For more information about SDC, see the SmartSource Data Collector User's Guide.

Webtrends Query Parameter

Shows the Webtrends query parameters that Webtrends uses to create the corresponding report. The Webtrends query parameters are designated as dim for dimension and meas for measure.

In some instances, Custom Drilldown is listed instead of a query parameter. This means that you can create a drilldown dimension to track sub-levels within a primary category of data.

Visitor History

Shows the Visitor History category that you should enable to generate the report. Visitor History captures several categories of information, each of which offers a variety of different measurements and possible report combinations that allow visitor segmentation.

You can enable Visitor History behavior categories on a per-profile basis.

GeoTrends

Indicates if the GeoTrends database is required. GeoTrends resolves IP address of visitors into more meaningful data such as the region, country, state, province, city, area code, designated marketing area, metropolitan statistical area, and time zone data corresponding to the location of the owner of a specific domain name.

Table 1. Preconfigured Custom Reports Key Information

Report Name

Key Web Activity Data Field SDC Webtrends Query Parameter Dimension/Measure Visitor History Category GeoTrends Requirement

Area Codes

IP Address

N/A

None

None

Yes

Browser Cookie Support

URI Query

Yes

WT.co - dim

None

No

Browsing Hours

URI Query

Yes

WT.bh - dim

None

No

Buyers vs. Non-Buyers

URI Query

Yes

WT.vr_brws - dim WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d - meas WT.vr.bt_w - meas WT.vr.bt_m - meas WT.vr.bt_q - meas WT.vr.bt_y - meas

Purchase

No

Buyers vs. Non-Buyers by Page (SmartView)

URI Query

Yes

WT.vr_brws- dim WT.tx_s - meas WT.tx_u - meas

Purchase

No

Campaign IDs

URI Query

Yes

WT.vr.rac - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

No

Campaigns

URI Query

Yes

Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

No

Campaigns by Countries Campaigns by DMA

IP Address

Yes

Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

Yes

Campaigns by Lifetime Value

URI Query

Yes

WT.vr.ltb - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Campaign Purchase

No

Campaigns by MSA

IP Address

Yes

Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

Yes

Campaigns by New vs. Repeat Buyers

URI Query

Yes

WT.vr_by - dim Custom Drilldown WT.tx_s - meas WT.tx_u - meas

Campaign Purchase

No

Campaigns by New vs. Repeat Visitors

URI Query

Yes

WT.vr.rac - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Campaign

No

Campaigns by Regions Campaigns by States/Provinces

IP Address

Yes

Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

Yes

Campaigns by Time

URI Query

Yes

Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

None

No

Color Palettes

URI Query

Yes

WT.cd - dim

None

No

Content Group Duration

None

N/A

None

None

No

Content Groups of Interest

URI Query

Yes

WT.cg_n - dim

None

No

Creative Types

URI Query

Yes

WT.vr.rac_ct - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas ;WT.vr.rac_f - measWT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

No

Creatives

URI Query

Yes

WT.vr.rac_cr - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

No

Demand Channels

URI Query

Yes

WT.vr.rac_dc - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

No

Designated Marketing Areas

IP Address

N/A

None

None

Yes

Email Campaign IDs

URI Query

Yes

WT.vr.rac - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

No

Email Campaigns

URI Query

Yes

Custom Drilldown WT.mc_ev - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

No

Email Conversion Funnel by Campaigns

URI Query

Yes

WT.vr.rac - dim

Campaign

No

Geography Drilldown

IP Address

N/A

None

None

Yes

GMT Offsets

URI Query

Yes

WT.tz - dim

None

Yes

Initial Referrers

URI Query

Yes

WT.vr.fr - dim WT.vr.vt_d - meas WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d - meas WT.vr.bt_w - meas WT.vr.bt_m - meas WT.vr.bt_q - meas WT.vr.bt_y - meas

Visit Purchase

No

Initial Search Engines

URI Query

Yes

WT.vr.ise - dim WT.vr.isep - dim WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d - meas WT.vr.bt_w - meas WT.vr.bt_m - meas WT.vr.bt_q - meas WT.vr.bt_y - meas

Search Engine Purchase

No

Java Support

URI Query

Yes

WT.jo - dim

None

No

JavaScript Support

URI Query

Yes

WT.js - dim

None

No

JavaScript Versions

URI Query

Yes

WT.jv - dim

None

No

Key Metrics Over Time

URI Query

Yes

WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.vt_d -meas WT.vr.vt_w -meas WT.vr.vt_m -meas WT.vr.vt_y -meas WT.vr.bt_d - meas WT.vr.bt_w - meas WT.vr.bt_m - meas WT.vr.bt_q - meas WT.vr.bt_y - meas

Visit Purchase

No

Languages

URI Query

Yes

WT.ul - dim

None

No

Lifetime Values

URI Query

Yes

WT.vr.ltb - dim WT.tx_s - meas WT.tx_u - meas WT.vr.vt_d -meas WT.vr.vt_w -meas WT.vr.vt_m -meas WT.vr.vt_y -meas

Visit Purchase

No

Links Measures (SmartView)

URI Query

Yes

WT.tx_s - meas WT.tx_u - meas

None

No

Marketing Activities

URI Query

Yes

WT.vr.rac_ma - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

No

Marketing Programs

URI Query

Yes

WT.vr.rac_mp - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

No

Metropolitan Statistical Areas

IP Address

N/A

None

None

Yes

Most Recent Search Engines (All)

URI Query

Yes

WT.vr.r_se - dim WT.vr.r_sep - dim WT.tx_s - meas WT.tx_u - meas

Search Engine

No

Most Recent Search Engines (Organic)

URI Query

Yes

WT.vr.rog_se - dim WT.vr.rog_sep - dim WT.tx_s - meas WT.tx_u - meas

Search Engine

No

Most Recent Search Engines (Paid)

URI Query

Yes

WT.vr.rpd_se - dim WT.vr.rpd_sep - dim WT.tx_s - meas WT.tx_u - meas

Search Engine

No

Most Recent Search Keywords (All)

URI Query

Yes

WT.vr.r_sep - dim WT.vr.r_se - dim WT.tx_s - meas WT.tx_u - meas

Search Engine

No

Most Recent Search Keywords (Organic)

URI Query

Yes

WT.vr.rog_sep - dim WT.vr.rog_se - dim WT.tx_s - meas WT.tx_u - meas

Search Engine

No

Most Recent Search Keywords (Paid)

URI Query

Yes

WT.vr.rpd_sep - dim WT.vr.rpd_se - dim WT.tx_s - meas WT.tx_u - meas

Search Engine

No

Most Recent Searches by Entry Page (All)

URI Query

Yes

WT.vr.fe - dim WT.tx_s - meas WT.tx_u - meas

Search Engine

No

Most Recent Searches by Entry Page (Organic)

URI Query

Yes

WT.vr.fe - dim WT.tx_s - meas WT.tx_u - meas

Search Engine

No

Most Recent Searches by Entry Page (Paid)

URI Query

Yes

WT.vr.fe - dim WT.tx_s - meas WT.tx_u - meas

Search Engine

No

New vs. Repeat Buyers

URI Query

Yes

WT.vr_by - dim WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d - meas WT.vr.bt_w - meas WT.vr.bt_m - meas WT.vr.bt_q - meas WT.vr.bt_y - meas

Visit Purchase

No

New vs. Repeat Buyers by Page (SmartView)

URI Query

Yes

WT.vr_by - dim WT.tx_s - meas WT.tx_u - meas

Visit Purchase

No

New vs. Returning Visitors

URI Query

Yes

WT.co_d - dim WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d - meas WT.vr.bt_w - meas WT.vr.bt_m - meas WT.vr.bt_q - meas WT.vr.bt_y - meas

Purchase

No

New vs. Returning Visitors by Page (SmartView)

URI Query

Yes

WT.tx_s - meas WT.tx_u - meas

None

No

Offers

URI Query

Yes

WT.vr.rac_of - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

No

On-Site Search Phrases Not Found

URI Query

Yes

WT.oss - dim

WT.oss_r - meas

None

No

On-Site Search Phrases Performance

URI Query

Yes

WT.oss - dim

WT.oss_r - meas

WT.tx_s - meas

WT.tx_u - meas

None

No

Page Measures (SmartView)

URI Query

Yes

WT.tx_s - meas WT.tx_u - meas

None

No

Partners

URI Query

Yes

WT.vr.rac_pa - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

No

Placements

URI Query

Yes

WT.vr.rac_pl - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d - meas WT.vr.rac_m - meas WT.vr.rac_f - meas WT.vr.rac_q - meas WT.vr.rac_w - meas WT.vr.rac_y - meas

Campaign

No

Primary Metropolitan Statistical Areas

IP Address

N/A

None

None

Yes

Product Categories

URI Query

Yes

WT.pc - dim WT.pn_s - dim WT.tx_s - meas WT.tx_u - meas

None

No

Product SKUs

URI Query

Yes

WT.pn_sku - dim WT.tx_s - meas WT.tx_u - meas

None

No

Product Sub-Categories

URI Query

Yes

WT.pn_sc - dim WT.pn - dim WT.tx_s - meas WT.tx_u - meas

None

No

Products

URI Query

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u - meas

None

No

Products by Country

IP Address

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u - meas

None

Yes

Products by Creative Types

URI Query

Yes

WT.vr.rac_ct - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Campaign

No

Products by Creatives

URI Query

Yes

WT.vr.rac_cr - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Campaign

No

Products by Demand Channels

URI Query

Yes

WT.vr.rac_dc Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Campaign

No

Products by DMA

IP Address

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u - meas

None

Yes

Products by Manufacturers

URI Query

Yes

WT.pn_ma - dim Custom Drilldown WT.tx_s - meas WT.tx_u - meas

None

No

Products by Marketing Activities

URI Query

Yes

WT.vr.rac_ma - dim Custom Drilldown WT.tx_s - meas WT.tx_u - meas

Campaign

No

Products by Marketing Programs

URI Query

Yes

WT.vr.rac_mp - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Campaign

No

Products by MSA

IP Address

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u - meas

None

Yes

Products by New vs. Repeat Buyers

URI Query

Yes

WT.vr_by - dim Custom Drilldown WT.tx_s - meas WT.tx_u - meas

Visit Purchase

No

Products by New vs. Returning Visitors

URI Query

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u - meas

None

No

Products by Offers

URI Query

Yes

WT.vr.rac_of - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Campaign

No

Products by Partners

URI Query

Yes

WT.vr.rac_pa - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Campaign

No

Products by Region

IP Address

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u - meas

None

Yes

Products by Search Engines

Referrer

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u - meas

None

No

Products by State/Province

IP Address

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u - meas

None

Yes

Products by Suppliers

URI Query

Yes

WT.pn_su - dim Custom Drilldown WT.tx_s - meas WT.tx_u - meas

None

No

Purchase Conversion Funnel by Campaigns

URI Query

Yes

WT.vr.rac - dim

Campaign

No

Purchase Scenario by Products

URI Query

Yes

WT.pn - dim

None

No

Sales Cycle

URI Query

Yes

WT.vr.bpd - dim WT.tx_s - meas WT.tx_u - meas

Purchase

No

Sales Cycle (New Buyers)

URI Query

Yes

WT.vr.bpd - dim

Purchase

No

Sales Cycle by Campaign (New Buyers)

URI Query

Yes

WT.vr.bpd - dim WT.vr.bt_d - meas WT.tx_s - meas WT.tx_u - meas

Purchase

No

Sales Cycle by Product

URI Query

Yes

WT.pn - dim WT.vr.bpd - dim WT.tx_s - meas WT.tx_u - meas

Purchase

No

Sales Cycle by Product (New Buyers)

URI Query

Yes

WT.pn - dim WT.vr.bpd - dim WT.vr.bt_d - meas WT.tx_s - meas WT.tx_u - meas

Purchase

No

Sales Cycle by Product Category

URI Query

Yes

WT.pc - dim WT.vr.bpd - dim WT.tx_s - meas WT.tx_u - meas

Purchase

No

Sales Cycle by Product Category (New Buyers)

URI Query

Yes

WT.pc - dim WT.vr.bpd - dim WT.vr.bt_d - meas WT.tx_s - meas WT.tx_u - meas

Purchase

No

Same Visit Campaign ID

URI Query

Yes

WT.mc_id - dim WT.mc_id -meas WT.tx_s - meas WT.tx_u - meas

None

No

Same Visit Campaign Name

URI Query

Yes

WT.mc_id - dim WT.mc_id -meas WT.tx_s - meas WT.tx_u - meas

None

No

Screen Resolutions

URI Query

Yes

WT.sr - dim

None

No

Single Level Paths Buyers vs. Non-Buyers (SmartView)

URI Query

Yes

WT.vr_brws - dim WT.tx_s - meas WT.tx_u - meas

Purchase

No

Single Level Paths New vs. Repeat Buyers (SmartView)

URI Query

Yes

WT.vr_by - dim WT.tx_s - meas WT.tx_u - meas

Purchase

No

Single Level Paths New vs. Returning Visitors (SmartView)

URI Query

Yes

WT.tx_s - meas WT.tx_u - meas

None

No

Time between Purchases

URI Query

Yes

WT.vr.ppd - dim WT.tx_s - meas WT.tx_u - meas

WT.vr.bt_d

Visit Purchase

No