Products Parameters

You can use Products parameters to report on transaction activity for products on your site. Several preconfigured custom reports use these query parameters.

These parameters support multiple values except where noted. When multiple values are passed, the order of the values is important because they correlate to other parameters. For example, multiple product values for the WT.pn_sku parameter correlate to the number of units passed in the WT.tx_u parameter.

Note: You cannot use these query parameters as dimensions and measures in Scenario Analysis funnels. Products parameters are hit-based while scenario parameters are visit-based and should not be used together in reports.

WT.pn_sku

Identifies the SKU (a unique numeric identifier) of the product. The Visitor Data Mart also uses this parameter. For more information, see Configuring Your Web Site to Collect Visitor Data Mart Data.

Note: WT.pn_sku replaces the WT.pn and WT.pc parameters. WT.pn represented the name of the product. WT.pc represented the category of the product.
Valid Value: Alphanumeric strings

Syntax

WT . pn_sku = productSKU[;…]

WT.pn_id

Optional: Identifies the product identifier of a product. If possible, product IDs should be unique values to preserve lookup data integrity. The WT.pn_fa, WT.pn_grWT.pn_gr, WT.pn_sc, and WT.pn_su parameters are automatically added by the product translation process when the product SKU is found in the product translation file.

Product IDs typically map to multiple Product SKUs. For example, a kayak company may have one model with the ID AdvIsland, and several SKUs corresponding the various colors.

Valid Value: Alphanumeric strings

Syntax

WT . pn_id = productID[;…]

WT.pn_fa

Identifies the product family. This parameter is automatically populated by the Campaign and Product DLL based on the value of WT.pn_sku.

Valid Value: Alphanumeric string

Syntax

WT . pn_fa = productFamily[;…]

WT.pn_gr

Identifies the product group. This parameter is automatically populated by the Campaign and Product DLL based on the value of WT.pn_sku.

Valid Value: Alphanumeric strings

Syntax

WT . pn_gr = productGroup[;…]

WT.pn_sc

Identifies the product sub-category. This parameter is automatically populated by the Campaign and Product DLL based on the value of WT.pn_sku.

Valid Value: Alphanumeric strings

Syntax

WT . pn_sc = productSubCategory[;…]

WT.pn_ma

Identifies the manufacturer of the product. This parameter is automatically populated by the Campaign and Product DLL based on the value of WT.pn_sku.

Valid Value: Alphanumeric string

Syntax

WT . pn_ma = productManufacturer[;…]

WT.pn_su

Identifies the supplier of the product. This parameter is automatically populated by the Campaign and Product DLL based on the value of WT.pn_sku.

Valid Value: Alphanumeric string

Syntax

WT . pn_su = productSupplier[;…]