Webtrends Query Parameter Reference

To facilitate interaction between departments, locations and individuals, Webtrends provides a feature designed to place the power of analysis into the hands of those individuals who are most interested in it. This feature, Webtrends query parameters, uses typical website instrumentation to facilitate the analytics end-users want to see.

Web analytics is about making business sense out of web visitor behavior – the same common-sense analysis that business professionals have been applying to traditional offline business for decades. Gaining the appropriate insight to enable your organization to make smarter business decisions means understanding your site’s business objectives and determining the appropriate web metrics to provide that information.

Today’s business environment typically involves working at remote and off-site locations. Consequently, the people responsible for the website and those analyzing visitor activity on the website to measure web metrics often do not work side-by-side. That is, they are frequently in different groups and locations. This situation necessitates coordination between developing and delivering content, and reporting and analyzing the activity results.

How Webtrends Query Parameters Work

By implementing Webtrends query parameters when designing your website, reporting becomes a part of the web site design process, eliminating the considerable coordination required and reducing the misunderstandings that can happen when the objectives of many groups are at play. Webtrends query parameters are passed in through , captured in , and ultimately used by Webtrends On Premises or Webtrends Analytics 9. Webtrends Analytics 9 uses these parameters to your web activity and to produce .

Using Webtrends Query Parameters

If one of your goals is to limit the amount of manual intervention that is required to produce valuable reports, you can implement Webtrends query parameters in your web pages to automate the configuration of many features in Webtrends Analytics, making the Webtrends solutions more insightful with reduced effort.

For example, you can use Webtrends query parameters in HTML META tags to automatically configure page titles, product names and product information, or campaign names. You could also implement a custom “Campaign Submission” page in a company intranet that sends the Webtrends query parameter to automatically configure Webtrends Analytics to report on new campaigns, allowing you to spend less time on system configuration.

Products Using Webtrends Query Parameters

The following Webtrends products take advantage of Webtrends query parameters:

Query Parameter Syntax

Webtrends query parameters follow specific syntax that includes name, value, and format. The following sections describe each of these syntax elements.

Name Syntax

The name of each Webtrends query parameter uses the following syntax:

A query parameter name is composed of several parts: identifiers, separators, attributes, and name spaces.

Although Webtrends Analytics 9 handles query parameter names without considering case, JavaScript object names are case-sensitive. Therefore, if you want JavaScript tagging to capture events, you must adhere to specified naming conventions. Webtrends reserved query parameters require an upper case name space, either WT or DCS, and the type identifier in lower case.

In addition to the query parameters covered in this chapter, the following name spaces are reserved for Webtrends:

WT.i_

Used for product integrations with Webtrends partners.

WT.z_

Used by Webtrends Professional Services for customer integrations.

As a best practice, use the following syntax to create custom query parameters:

DCSext.w_custom_identifier

For example, you could create a parameter called DCSext.w_articleid to track an article ID.

Value Syntax

The values associated with Webtrends query parameters use the following syntax.

Query parameter values have a syntax for separating multiple values, and embedded spaces in values.

Each Webtrends query parameter name may have one or more values. Some parameters can be specified in pairs or in groups of related parameters. When related parameters have multiple values, these values may be correlated and their position becomes important as shown in the following example:

WT.si_n=name1;name2&WT.si_x=position1;position2.

In the previous example, if correlation is specified in the report, name1 is associated with position1 and name2 with position2.

If there are multiple values, they are typically separated using a semicolon (;).You can use other separators, but you must specify the separator in the dimension or measure setting that is based on the parameter.

Note: Not all Webtrends query parameters support multiple values. For example, HTML Title Page allows only one value.

If the parameter value contains a semicolon, it must be hex-encoded (“%3B”) to differentiate it from the separator.

Numerical Value Format

Unless stated otherwise, numerical values must be specified using the simple US format using the period as the decimal separator with up to 2 decimals and without thousand separators. For example, 12345.67.

Complete Syntax

The Webtrends query parameters are represented as name/value pairs. The name/value pairs adhere to the following syntax:

Query parameters are represented as name-value pairs, with the syntax parameter=value. Pairs are separated by ampersands.

The Webtrends query parameters are logged in SmartSource Data Collector log files. Each name/value pair is separated by an ampersand (&).

The Webtrends query parameters must co-exist with other website well-known parameters. This means that Webtrends query parameters can be mixed with standard well-known parameters. The Webtrends query parameters can be separated from the other well-known parameters using the ampersand delimiter. While a Webtrends namespace is part of each query parameter, it is conceivable that parameter collisions may occur. If a query parameter string contains duplicate key values, the first instance is used and the others are discarded.

Syntax Examples

Single Parameter With a Single Value
The following example shows a page associated with the “Finance Offer” advertising view:
WT.ad=Finance%20Offer
Single Parameter With Multiple Values
The following example shows a page associated with both the “Finance Offer” and “FishFinder Offer” advertising views:
WT.ad=Finance%20Offer;FishFinder%20Offer
Related Parameters With a Single Value
The following example shows a page associated with the Campaign “New Product” and the Campaign Event Type “click.”
WT.mc_id=New%20Product&WT.mc_ev=click
Related Parameters With Multiple Values
The following example shows a page associated with content groups and sub-types. The sub-type pressreleases is associated with the corporate content group, while the sub-type specifications is associated with the engineering content group.
WT.cg_n=corporate;engineering&WT.cg_s=pressreleases;specifications