Scenario Analysis Parameters for Shopping Cart Analysis

Use Scenario Analysis parameters to track shopping cart activity. Webtrends Analytics 9 supports these parameters for the purchase conversion funnel report.

Visitor Data Mart supports these parameters for multi-dimensional reporting for visitor segmentation in Webtrends Webtrends Segments.

Use the following parameter names and values to tag your shopping cart pages. If you use Webtrends Visitor Data Mart or think that you might in the future, use the Step by Number method. If you use Webtrends Analytics 9, you can use either the Step by Name method or Step by Number method.

Step by Name Method (WT.si_p)

Step by Number Method (WT.si_x)

Query Parameter Purpose and Use

WT.si_n=ShoppingCart

WT.si_n=ShoppingCart

Identifies the shopping cart scenario. Webtrends Analytics 9 uses the ShoppingCart value to create a purchase conversion funnel report. Visitor Data Mart uses the ShoppingCart value to provide top-level Scenario data.

WT.si_p=CartView

WT.si_x=1

Identifies the product view step

WT.si_p=CartAdd

WT.si_x=2

Identifies the cart start step

WT.si_p=CartCheckout

WT.si_x=3

Identifies the cart check out step

WT.si_p=CartComplete

WT.si_x=4

Identifies the cart complete step

WT.si_cs=1

WT.si_cs=1

Identifies the step in which conversion occurs

To collect shopping cart activity for reporting, set up your purchases pages with shopping cart query parameters and create a Scenario Analysis definition in Analytics 9 Administration.

  1. Configure the product detail pages where visitors can click a button to buy a product. These pages differ from the shopping cart basket page that contains all items in the cart. Use WT.si_n=ShoppingCart to identify tagged pages with your shopping cart scenario.
    Option Description
    Step by Name method Use WT.si_p=CartView to identify tagged pages as the first step.
    Step by Number method Use WT.si_x=1. to identify tagged pages with the first step in the scenario.
  2. Configure the pages where your visitors add or remove items from the shopping cart. Use WT.si_n=ShoppingCart to identify tagged pages with your shopping cart scenario.
    Option Description
    Step by Name method Use WT.si_p=CartAdd to identify tagged pages as the second step in the scenario.
    Step by Number method Use WT.si_x=2 to identify tagged pages with the second step in the scenario.
  3. Configure the pages where your visitors start the checkout process. Use WT.si_n=ShoppingCart to identify tagged pages with your shopping cart scenario.
    Option Description
    Step by Name method UseWT.si_p=CartCheckout to identify tagged pages as the third step in the scenario.
    Step by Number method Use WT.si_x=3 to identify tagged pages with the third step in the scenario.
  4. Configure the page where your visitors have successfully completed the purchase: Use WT.si_n=ShoppingCart to identify tagged pages with your shopping cart scenario.
    Option Description
    Step by Name method Use WT.si_p=CartComplete to identify tagged pages as the fourth step in the scenario.
    Step by Number method Use WT.si_x=4 to identify tagged pages with the fourth step in the scenario.
    1. If you want to track the purchase complete page as the conversion step for use in Visitor Data Mart, use WT.si_cs=1.
      Note: Create a Scenario Analysis definition through Analytics 9 Administration to provide useful names for other users. Ensure that you configure a step name for each step.