Search Engine Parameters

The Search Engine parameters keep track of initial and most recent search engines and search engine phrases for a visitor. These parameters work in conjunction with the WT.srch parameter to determine whether the referring search engine was from a paid search phrase.

Webtrends generates and maintains these parameters when you enable Visitor History and select the Search Engine History category in your profile.

WT.vr.ise

Webtrends generates this Visitor History parameter to track the visitor’s initial search engine. This parameter contains the string identifying the initial search engine for a visitor. The parameter is generated with the hit where it is recognized as the referring site. The value of the parameter never changes and is provided with the first hit of every visit after the visit in which it is recognized. The parameter is not provided until it has been recognized and set to the initial value.

Valid Value: Alphanumeric string

Syntax

WT . vr.ise = InitialSearchEngine

WT.vr.isep

Webtrends generates this Visitor History parameter to track the visitor’s initial search engine phrase. This parameter contains the string identifying the initial search engine phrase for a visitor. The parameter is generated with the hit where the search engine is recognized as the referring site. The value of the parameter never changes and is provided with the first hit of every visit after the visit in which it is recognized. The parameter is not provided until it has been recognized and set to the initial value.

Valid Value: Alphanumeric string

Syntax

WT . vr.isep = InitialSearchPhrase

WT.vr.ipd_se

Webtrends generates this Visitor History parameter to track the visitor’s initial paid search engine. This parameter contains the string identifying the initial paid search engine for a visitor. A paid search engine referrer is identified by a WT.srch=1 parameter in the query field of hit query string. The WT.vr.ipd_se parameter is provided with the hit where it is recognized as the referring site. The value of the parameter never changes and is provided with the first hit of every visit after the visit in which it is recognized. The parameter is not provided until it has been recognized and set to the initial value.

Valid Value: Alphanumeric string

Syntax

WT . vr.ipd_se = InitialPaidSearchEngine

WT.vr.ipd_sep

This parameter contains the string identifying the initial paid search engine phrase for a visitor. A paid search engine referrer/phrase is identified by a WT.srch=1 parameter in the query field of the hit query string. The WT.vr.ipd_sep parameter is provided with the hit where WT.vr.ipd_se is recognized. The value of the parameter never changes (until it expires) and is provided with the hit it is recognized on as well as the first hit of every visit after the visit in which it is first recognized. The parameter is not provided until it has been recognized and set to the initial value.

Webtrends generates this Visitor History parameter to track the visitor’s initial paid search engine phrase. This parameter contains the string identifying the initial paid search engine phrase for a visitor. A paid search engine referrer/phrase is identified by a WT.srch=1 parameter in the query field of hit query string. The WT.vr.ipd_sep parameter is provided with the hit where it WT.vr.ipd_se is recognized. The value of the parameter never changes and is provided with the first hit of every visit after the visit in which it is first recognized.

Valid Value: Alphanumeric string

Syntax

WT . vr.ipd_sep = InitialPaidSearchPhrase

WT.vr.iog_se

Webtrends generates this Visitor History parameter to track the visitor’s initial organic search engine. This parameter contains the string identifying the initial organic search engine for a visitor. An organic search engine referrer is identified by the lack of a WT.srch=1 parameter in the query field of hit query string. The WT.vr.iog_se parameter is provided with the hit where it is recognized as the referring site. The value of the parameter never changes and is provided with the first hit of every visit after the visit in which it is recognized. The parameter is not provided until it has been recognized and set to the initial value.

This parameter contains the string identifying the initial organic search engine for a visitor. An organic search engine referrer is identified by the lack of a WT.srch=1 parameter in the query field of hit query string. The WT.vr.iog_se parameter is provided with the hit where it is recognized as the referring site. The value of the parameter never changes (until it expires) and is provided with the hit it is recognized on as well as the first hit of every visit after the visit in which it is recognized. The parameter is not provided until it has been recognized and set to the initial value.

Webtrends generates this Visitor History parameter to track the visitor’s initial organic search engine. This parameter contains the string identifying the initial organic search engine for a visitor. An organic search engine referrer is identified by the lack of a WT.srch=1 parameter in the query field of hit query string. The WT.vr.iog_se parameter is provided with the hit where it is recognized as the referring site. The value of the parameter never changes and is provided with the first hit of every visit after the visit in which it is recognized. The parameter is not provided until it has been recognized and set to the initial value.

Valid Value: Alphanumeric string

Syntax

WT . vr.iog_se = InitialOrganicSearchEngine

WT.vr.iog_sep

Webtrends generates this Visitor History parameter to track the visitor’s initial organic search engine phrase. This parameter contains the string identifying the initial paid search engine phrase for a visitor. An organic search engine referrer/phrase is identified by the lack of a WT.srch=1 parameter in the query field of the hit query string. The WT.vr.iog_sep parameter is provided with the hit where WT.vr.iog_se is recognized. The value of the parameter never changes and is provided with the first hit of every visit after the visit in which it is first recognized. The parameter is not provided until it has been recognized and set to the initial value.

Valid Value: Alphanumeric string

Syntax

WT . vr.iog_sep = InitialOrganicSearchPhrase

WT.vr.r_se

Webtrends generates this Visitor History parameter to track the visitor’s most recent search engine. This parameter contains the string identifying the most recent search engine for a visitor. The WT.vr.r_se parameter is provided with the hit where it is recognized as the referring site. The value of the parameter changes whenever a new search engine is recognized. It is provided with the first hit of every visit after the visit in which it is recognized. It changes whenever a new search engine is recognized. The parameter is not provided until it has been recognized and set to a first value.

Valid Value: Alphanumeric string

Syntax

WT . vr.r_se = MostRecentSearchEngine

WT.vr.r_sep

Webtrends generates this Visitor History parameter to track the visitor’s most recent search engine phrase. This parameter contains the string identifying the most recent search engine phrase for a visitor. The WT.vr.r_sep parameter is provided with the hit where WT.vr.r_se is recognized as the referring site. The value of the parameter changes whenever a new search engine/search engine phrase is recognized. It is provided with the first hit of every visit after the visit in which it is recognized. It changes whenever a new search engine is recognized. The parameter is not provided until it has been recognized and set to a first value.

Valid Value: Alphanumeric string

Syntax

WT . vr.r_sep = MostRecentSearchPhrase

WT.vr.rpd_se

Webtrends generates this Visitor History parameter to track the visitor’s most recent paid search engine. This parameter contains the string identifying the most recent paid search engine for a visitor. A paid search engine referrer/phrase is identified by a WT.srch=1 parameter in the query field of hit query string. The WT.vr.rpd_se parameter is provided with the hit where it is recognized as the referring site. The value of the parameter changes whenever a new search engine is recognized. It is provided with the first hit of every visit after the visit in which it is recognized. It changes whenever a new search engine is recognized. The parameter is not provided until it has been recognized and set to a first value.

Valid Value: Alphanumeric string

Syntax

WT . vr.rpd_se = MostRecentPaidSearchEngine

WT.vr.rpd_sep

Webtrends generates this Visitor History parameter to track the visitor’s most recent paid search engine phrase. This parameter contains the string identifying the most recent paid search engine phrase for a visitor. A paid search engine referrer/phrase is identified by a WT.srch=1 parameter in the query field of hit query string. The WT.vr.rpd_sep parameter is provided with the hit where WT.vr.rpd_se is recognized as the referring site. The value of the parameter changes whenever a new search engine/search engine phrase is recognized. It is provided with the first hit of every visit after the visit in which it is recognized. It changes whenever a new search engine is recognized. The parameter is not provided until it has been recognized and set to a first value.

Valid Value: Alphanumeric string

Syntax

WT . vr.rpd_sep = MostRecentPaidSearchPhrase

WT.vr.rog_se

Webtrends generates this Visitor History parameter to track the visitor’s most recent organic search engine. This parameter contains the string identifying the most recent organic search engine for a visitor. An organic search engine referrer/phrase is identified by the lack of a WT.srch=1 parameter in the query field of hit query string. The WT.vr.rog_se parameter is provided with the hit where it is recognized as the referring site. The value of the parameter changes whenever a new search engine is recognized. It is provided with the first hit of every visit after the visit in which it is recognized. It changes whenever a new search engine is recognized. The parameter is not provided until it has been recognized and set to a first value.

Valid Value: Alphanumeric string

Syntax

WT . vr.rog_se = MostRecentOrganicSearchEngine

WT.vr.rog_sep

Webtrends generates this Visitor History parameter to track the visitor’s most recent organic search engine phrase. This parameter contains the string identifying the most recent organic search engine phrase for a visitor. An organic search engine referrer/phrase is identified by the lack of a WT.srch=1 parameter in the query field of hit query string. The WT.vr.rog_sep parameter is provided with the hit where WT.vr.rog_se is recognized as the referring site. The value of the parameter changes whenever a new search engine/search engine phrase is recognized. It is provided with the first hit of every visit after the visit in which it is recognized. It changes whenever a new search engine is recognized. The parameter is not provided until it has been recognized and set to a first value.

Webtrends generates this Visitor History parameter to track the visitor’s most recent organic search engine phrase. This parameter contains the string identifying the most recent organic search engine phrase for a visitor. An organic search engine referrer/phrase is identified by the lack of a WT.srch=1 parameter in the query field of hit query string. The WT.vr.rog_sep parameter is provided with the hit where WT.vr.rog_se is recognized as the referring site. The value of the parameter changes whenever a new search engine/search engine phrase is recognized. It is provided with the first hit of every visit after the visit in which it is recognized. It changes whenever a new search engine is recognized. The parameter is not provided until it has been recognized and set to a first value.

Valid Value: Alphanumeric string

Syntax

WT . vr.rog_sep = MostRecentOrganicSearchEnginePhrase