Search Engine Type Parameter

The Search Engine Type parameter, in the query string of the URL from a referring search engine, identifies the link as one for a paid search engine phrase.

WT.srch

The Search Engine Type parameter in the query string of the URL from a referring search engine identifies the link as one for a paid search engine phrase.

Webtrends Analytics 9 uses this parameter for Custom Reporting and Visitor History to differentiate a paid search engine from a reference to an organic search engine. Only WT.srch=1 has meaning. No other values are defined or recognized.

Visitor Data Mart also uses this parameter. For more information, see Configuring Your Website to Collect Visitor Data Mart Data.

Note: Search engine results using WT.srch=1 are limited to only those search engines that are listed on the Webtrends search engine availability list. Using WT.srch=1 does not produce search engine campaign results for search engines that are not recognized by Webtrends.
Valid Value: 1

Syntax

WT . srch = SearchEngineType