Understanding Twitter Key Metrics

Your Twitter space contains key metrics on tweets, followers, retweets, and more.

The Twitter Analytics API provides the following metrics.

Tweets
The total number of tweets created from the Twitter account.
Followers
The number of other Twitter accounts following this Twitter account.
New Followers per Day
The number of other Twitter accounts that started to follow this Twitter account in the last day.
Retweets
The number of times a tweet authored from this account was re-posted on another Twitter account.
Replies
The number of replies authored by other users in response to all the tweets from this Twitter account.
Mentions
The number of times the account Twitter handle—for example, @Webtrends—was mentioned in other tweets.
Following
The number of Twitter accounts that this account is following.