Analytics 10 Help, October 2013
Calculated measures are formulas you create from existing measures to compute business-specific values for dimensions, such as evaluating the effectiveness of your website and purchase rates, or identifying products not purchased.
Calculated measures that you create are shown as a column in an analytics report table. Once you define a formula in the New Calculated Measure dialog, Webtrends uses this formula to compute values in the Calculated Measures column of an Analytics Report table.
You can add a calculated measure to a new or existing custom report in Webtrends Analytics Reports User's Guide on the Webtrends Documentation page.or to an analytics report from existing and bookmarked reports in Analytics Reports. For more information about creating a calculated measure from an existing or bookmarked report, see the