Unique Visitors for Campaigns

You can use the following set of parameters to track unique visitors for daily, weekly, monthly, quarterly, yearly, and lifetime campaigns.

The active campaign list is used to determine the values. Therefore, you can get an additional campaign unique visitor when it is referenced again. These parameters are only available for reporting if you use the default campaign translation file.

WT.vr.rac_dc

Identifies the campaign demand channel. It is set to the description corresponding to the ID in the translation file.

This parameter is set by the Full Analysis engine to the channel in the translation file corresponding to the ID specified by WT.vr.rac.

Valid Value: Alphanumeric string

Syntax

WT . vr.rac_dc = MostRecentCampaignChannel

WT.vr.rac_de

This parameter is set to the campaign description corresponding to the ID in the translation file.

This parameter is set by the Full Analysis engine to the campaign description in the translation file corresponding to the ID specified by WT.vr.rac.

Valid Value: Alphanumeric string

Syntax

WT . vr.rac_de = MostRecentCampaignDescription

WT.vr.rac_cr

This parameter is set to the creative corresponding to the ID in the translation file. A campaign creative is an attribute of a specific offer, for example, a “Buy Now!” graphic. A specific offer may consist of many creatives.

This parameter is set to the creative corresponding to the ID in the translation file. A campaign creative is an attribute of a specific offer, for example, a “Buy Now!” graphic. A specific offer may consist of many creatives.

Valid Value: Alphanumeric string

Syntax

WT . vr.rac_cr = MostRecentCampaignCreative

WT.vr.rac_ct

This parameter is set to the creative type corresponding to the ID in the translation file.

This parameter is set by the Full Analysis engine to the campaign creative type in the translation file corresponding to the ID specified by WT.vr.rac.

Valid Value: Alphanumeric string

Syntax

WT . vr.rac_ct = MostRecentCampaignCreativeType

WT.vr.rac_ma

This parameter is set to the marketing activity corresponding to the ID in the translation file.

This parameter is set by the Full Analysis engine to the campaign marketing activity in the translation file corresponding to the ID specified by WT.vr.rac.

Valid Value: Alphanumeric string

Syntax

WT . vr.rac_ma = MostRecentCampaignMarketingActivity

WT.vr.rac_mp

This parameter is set to the marketing program corresponding to the ID in the translation file.

This parameter is set by the Full Analysis engine to the campaign marketing program in the translation file corresponding to the ID specified by WT.vr.rac.

Valid Value:  

Syntax

WT . vr.rac_mp = MostRecentCampaignMarketingProgram

WT.vr.rac_of

This parameter is set to the campaign offer corresponding to the ID in the translation file.

This parameter is set by the Full Analysis engine to the campaign marketing program in the translation file corresponding to the ID specified by WT.vr.rac.

Valid Value: Alphanumeric string

Syntax

WT . vr.rac_of = MostRecentCampaignOffer

WT.vr.rac_pa

This parameter is set to the campaign partner corresponding to the ID in the translation file.

Valid Value: Alphanumeric string

Syntax

WT . vr.rac_pa = MostRecentCampaignPartner

WT.vr.rac_pl

This parameter is set to the campaign placement corresponding to the ID in the translation file.

This parameter is set by the Full Analysis engine to the campaign marketing program in the translation file corresponding to the ID specified by WT.vr.rac.

This parameter is set to the placement corresponding to the ID in the translation file.

Valid Value: Alphanumeric string

Syntax

WT . vr.rac_pl = MostRecentCampaignPlacement