Visitor “Initial” Parameters

Use these visitor parameters to keep track of the “first” aspects of a visitor’s history with the site.

Note that although the parameters use the terminology “first,” all preconfigured objects based on these parameters use the term “initial” (for example, Initial Referrer is the dimension based on WT.vr.fr). Webtrends generates these parameters when you enable Visitor History.

WT.vr.fr

The format is the same as for the dimension “Referring Domains” (for example google.com). This parameter is set on the first hit of the first visit and never change after that.

Identifies the visitor’s first recorded referrer. The format is the same as that for the Referring Domains dimension (for example, google.com). This is set on the first hit of the first visit and does not change afterwards.

Valid Value: Alphanumeric string

Syntax

WT . vr.fr = firstReferrer

WT.vr.fc

The format is the same as for the dimension “Campaign”. Only campaigns from the WT.mc_id parameter are counted: campaigns defined solely through the Webtrends user interface are not used. This value is not provided until the visitor visits with a campaign. At that point, the value and parameter are set and never change.

Identifies the visitor’s first recorded marketing campaign. The format is the same as that for the Campaign dimension.

Valid Value: Alphanumeric string

Syntax

WT . vr.fc = firstCampaign

WT.vr.fe

The format is a page URL without query parameters. This value is set on the first hit of the first visit and never changes afterwards.

Identifies the visitor’s first recorded page view. The format is a page URL without query parameters. This is set on the first hit of the first visit and never changes afterwards.

Valid Value: URL

Syntax

WT . vr.fe = firstEntryPage