Analytics 10 Help, October 2013
These configurable reports appear in the Campaign Reports category of the Webtrends Analytics 10 Mobile Website Space.
Shows activity during the report time period, segmented according to the campaign ID of the most recent campaigns. For the report time period, all conversions and other activities are tracked and attributed to the last campaign to which visitors responded. Even if the conversion does not happen on the first visit generated by the most recent campaign, the appropriate source is credited with the conversion.