Understanding Path Analysis

Analyzing the paths visitors take through your site can provide you with valuable insight into their interests and behaviors. Using path analysis, you can identify significant pages in your site and track visitor paths to or from these pages.

Path analysis allows you to see how visitors navigate to an important page on your site and where they go from that page, giving you a very focused look at key navigation paths. For example, you may be interested in the paths visitors take to reach your on-site search page and where they go after they get there. Understanding navigation paths can help you understand which content is most interesting, which areas of your site confuse visitors or cause them to leave the site, and whether visitors typically follow the optimal path through your site.

Webtrends provides you with a variety of ways to gather meaningful navigation insight including: