Facebook

Using Tag Builder

• You can get the plugin by generating a new tag in Tag Builder (https://tagbuilder.webtrends.com/v10). In Tag Builder, under Additional Options select Enable Facebook Plugin.
• The tag generated by Tag Builder will be configured for tracking.

Facebook Plugin Sample Code

window.webtrendsAsyncInit = function(){
                  var dcsConfig = {
                        dcsid: "dcs9x99xxxx9xxx9xx9xxxx9x_9x9x",
                        timezone: -7,
                        plugins: {
                              facebook:{src:"//s.webtrends.com/js/webtrends.fb.js"}
                        }
                         };
                  var dcs=new Webtrends.dcs()
                        .init(dcsConfig)
                        .track();
            }

Visitor Data

WT.fb_uid

The user locale.

WT.fb_ug

The user gender (M or F).

WT.fb_ucl

The user location as it has been set it in Facebook.

WT.fb_uau

Indicates whether Facebook user is also the author of the app. If the user is also the author, this parameter is set to 1. Otherwise, it is null.

WT.fb_fc

A count of the visitor’s friends.

General Information

WT.fb_js

Indicates whether the page has Facebook JavaScript installed (value is set to 1) or whether the plugin timed out waiting for Facebook JavaScript to load (value is set to 0). When set to zero, no other metrics are passed. For more information, see http://developers.facebook.com/docs/reference/javascript/.

Facebook Custom Data

Webtrends Analytics parses values from the field app_data that begin with WT, DCS, and DCSext. For more information, see http://developers.facebook.com/docs/authentication/signed_request/.

Facebook Events

The following events occur when the user interacts with Facebook Social plugins.

WT.dl

The type of event. A social conversion has the value 111. Pageview had the value 0.

WT.convval

Indicates a social conversion and is used to record the original event type from Facebook. It's in the format fb_{Facebook’s EventType}

DCS.dcsuri

"/multitrackevents/fb_{Facebook’s EventType} Deprecated event parameters. These Facebook parameters continue to be passed; however, new parameters are recommended for custom reports.

WT.conv

Note: This event parameter has been deprecated.

Indicates a social conversion. It is in the format Facebook:{WT EVENT TYPE}.

WT.soc_action

Indicates a social conversion. It is in the format Facebook:{WT EVENT TYPE}.