Analytics 10 Help, October 2013
You can decide which columns of data to display in all Analytics 10 reports except Scenario Analysis. Data measures are unchanged, regardless of whether they are displayed in the report. Choices are persistent across sessions.
The Add/Remove Column menu appears next to the filter search, below the trend graph. In the following example, Visits, Single Page View Visits, and Entry Page Visits are displayed. Select or clear the check boxes to add and remove columns from the display.