Analytics 10 Help, October 2013
To capture the name of the advertisement clicked to reach a particular web page, the Advertising Click must contain an external redirect back to the client. The redirect needs to include the necessary code to generate a hit to SDC or Webtrends Analytics 9.
The Advertising Click definition uses the WT.ac parameter, which supports a single advertising click per page. If a page contains multiple ads, you can design the page to respond to clicks so that each click generates a hit to SDC.
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