Analytics 10 Help, October 2013
Campaigns are based on the URLs of your landing and conversion pages, which Analytics 10 can help you identify. Campaign dashboards and reports make it easy to understand referral and conversion traffic patterns.
When you set up campaign measurement, Analytics 10 shows you the pages on your site that are likely to be landing pages and conversion pages. Analytics 10 also uses parameter detection to show you which ads drove traffic to specific landing pages. Click the ads count on one of the detected pages in the list to see the associated ads.
When you create a campaign in Analytics 10, all visits to the conversion page you define are counted as conversions for the purposes of campaign reports, as long as that visit also included a view of the selected landing page.