Understanding Heatmaps

Heatmaps deliver insight into visitor interactions and site activity.

A heatmap is a visualization of where visitors click on your site pages. It overlays a page so you can evaluate where your interfaces are most effective and where they can be improved.

As visitors navigate a page, click event data is collected and stored separately from other Webtrends analytics data. As a result, click events are not counted against allocated server calls and do not increase page views. Click event data is updated hourly.

Note: The heatmaps feature is an optional, licensed service. Contact your account representative for more information.