Analytics 10 Help, October 2013
These parameters are used with the Webtrends Client Libraries for Mobile Applications to track both web and application activity associated with mobile devices.
These values have a maximum length of 512 characters. For more information about using these parameters with the Mobile Libraries, visit developer.webtrends.com.
Indicates that an ad was clicked within a mobile application.
Indicates that one or more ads was viewed in a mobile application. Typically, this parameter is used with the WT.a_an parameter to specify one or more ads viewed in a single application screen.
Specifies one more names of ads presented in a mobile application. You can pass multiple ad names using semicolons to delimit the list. The maximum length for each Name is 64 bytes.
Specifies the name of a mobile application. This parameter can be used to report on the usage of different applications.
Specifies a category of mobile application such as Games, Health & Wellness, or Productivity. This parameter can be used to report on the usage of different types of apps.
Specifies the developer, publisher, or vendor for an application. This parameter is required.
Specifies the connection type used to send the data. Many mobile devices go in and out of various connection states such as wifi, 3G, Edge, or 7.1G. To avoid sending a flood of this data as the connection fluctuates, the best practice is to send this parameter only once per session. The Webtrends Mobile Application Libraries use this best practice.
Specifies the country of origin for mobile traffic using a country code.
Specifies the model of the mobile device that an application is running on, for example the model of a mobile phone. For example, WT.dm=Motorola Droid or WT.dm=iPhone 3GS.
WT.ets=epoch time stamp
Specifies an epoch (Unix) time stamp for an event. This time stamp is recorded so events that occur when a device is offline can be sent as an ordered batch when the device comes back online. For example, For example, WT.ets=1006725234.
Specifies the type of event activity on a mobile device. For example, this parameter can be used to differentiate activities such as clicks, swipes, and content views.
Specifies the latitude and longitude of a mobile device.