Reading Report Data

Reports contain trended dimensional data and three table viewing modes: bar chart, line chart, and heat map.

The trend graph on a report always represents data from the dimension and metric that are selected in the table.

Trended Report

1 - Report name
2 - Currently selected dimension row and metric (see 5)
3 - Table view options: Bar Chart (selected), Line Chart, and Heat Map
4 - Sortable metric column header. When you click a metric column header to sort by metric, the bar or line chart shifts to the column you're sorting on or, in heat map view, the selected column is the reference point for cell shading.
5 - Selected cell (see 2)

The trend graph at the top of a report is pinned when Show Chart is enabled. This keeps the graph visible when you scroll down the report. Click Hide Chart to hide the trend line from view.

Controls are at the top right of the trend graph in a report.

Heat Map View

Heat map view helps you visually identify data outliers. In heat map view, each cell in the report table is shaded according to its value relative to other cells in the same column. The higher the value, the darker the cell.

In the Pages report below, the arrow points to a page that has very high page views as compared to pages with a similar number of visits. The heat map shading makes it easy to spot this outlier.

Heat Map View

Drill-Down Reporting

For reports with multiple dimensions, a drill-down is available for you to navigate from a highly summarized level of data to specific details. For example, in the Browsers: Versions report (where the dimension is "browser") click Safari to drill-down to a list of the top ten most-used versions of Safari (where the dimension is "version"). You can further expand the list to show the next most popular versions (11-20) and the next (21-30), if available.

Alternatively, you can open a separate report Browsers: Versions > Safari when you click the magnifying glass that corresponds to the Safari heading.

Drill-Through Reports