Traffic Source

You can use the WT.tsrc parameter to override any of the default Traffic Source values with a custom value.


This is an optional parameter that the customer can add to the hit to override the standard traffic source parameter values generated by the Analytics engine. If the parameter does not exist on the incoming hit, then the parameter is added to the query map by the engine so it is available for downstream purposes such as filters and measure definition. By default, it is used by the standard Traffic Source dimension. Standard values for the traffic source parameter are:
  • Paid Search
  • Non-Search Campaigns
  • Organic Search
  • Other Referrers
  • Direct


WT . tsrc = OverrideTrafficSourceValue
Valid Value: Alphanumeric string