Understanding Calculated Measures in Analytics Reports

Calculated measures are formulas you create from existing measures to compute business-specific values for dimensions, such as evaluating the effectiveness of your website and purchase rates, or identifying products not purchased.

Calculated measures that you create are shown as a column in an analytics report table. Once you define a formula in the New Calculated Measure dialog, Webtrends uses this formula to compute values in the Calculated Measures column of an Analytics Report table.

You can add a calculated measure to a new or existing custom report in Administration > Report Configuration > Custom Reports or to an analytics report from existing and bookmarked reports in Analytics Reports. For more information about creating a calculated measure from an existing or bookmarked report, see the Webtrends Analytics Reports User's Guide on the Webtrends Documentation page.