Understanding the Campaign Dashboard

Analytics 10 shows you visit and conversion information for people who visited your landing page and your conversion page in the same visit.

The main elements of the campaign dashboard are:
  • Funnel visualization of traffic through your landing page to your conversion page
  • Campaign report of clickthroughs and conversions for all of the ads driving traffic to your landing page

Example Campaign Dashboard

1—Campaign name
2—Campaign start and end date. This is informational only and does not impact analysis.
3—Campaign sources
4—Landing page visits, expressed as the total of all traffic sources
5—Conversion page visits, expressed as a percentage of visits to the landing page in the same visit
6—Campaign report