Visitor History

Use Visitor History to report on your visitors based on the characteristics of their visits such as how much have they purchased on your site, how long has it been since they purchased, or how many days it has been since they visited your site.

Because enabling Visitor History collects data about your visitors over time, you can use this data to learn more about your visitor behavior. Visitor History requires that visitors be strongly identified using a session tracking method other than IP address and user agent.

Field Descriptions

Enable Visitor History

Select this check box then select the categories to be tracked.

Export Visitor History Database (as .csv file)

Select this check box to export this profile's visitor history database to a CSV file. You can use the CSV file to integrate visitor history with your proprietary customer data using a business tool like Microsoft Excel.

Visitor History Export Frequency

Specify how often you want to export this profile’s visitor history database. Webtrends exports the data at the end of the analysis cycle that you select.

Behavior Categories

Specify the visitor data that you want to show in your reports. Each of these settings corresponds to a set of custom reports that are included with Webtrends.

Campaign History

Stores data about the campaigns that bring visitors to your site.

Attribute all activity to the Most Recent Campaign

Ensures that campaigns do not expire, and that reports credit activity to the most recent value of wt.mc_id until a new value is passed.

Attribute all activity to the Most Recent Campaign for __ days

Expires each campaign after the specified number of days, so that reports credit activity to each value of wt.mc_id only for a limited time.

Search Engine History

Stores data about the search phrases and search engines that bring visitors to your site.

Attribute all activity to the Most Recent Search Engine

Ensures that reports credit activity to the most recent search engine.

Attribute activity to the Most Recent Search Engine for __ days

Expires a search engine after the specified number of days, so that reports credit activity to a search only for a limited time.

Most Recent Search Engine Duration

Type the number of days that you want to save the most recent data about the search engine. Data that saved longer than this many days is deleted.

Visit History

Stores visit-specific data such as time of the first and last visits, visit duration, and the entry pages and referring URLs for first visits.

Purchase History

Stores data about your visitors purchases such as lifetime value, last sale recency, and number of days to purchase.

Custom Visitor Segmentation

Stores the most recent value of a query parameter for inclusion in your reports.

Content Group Unique Visitor Tracking

Stores data about the content groups visited by each visitor. You should only select this option if you plan to use the Content Groups of Interest report or the Content of Interest Visitor measures.

Page of Interest Unique Visitor Tracking

Stores data about the pages of interest visited by each visitor. You should only select this option if you plan to use the Pages of Interest report or the Page of Interest Visitor measures.

Visitor History Trimming

Select this check box to limit the amount of Visitor History data that is stored, then specify how to identify the visitors that should be deleted from the database. Trimming visitor history permanently removes the visitors who interest you least from the database. Use these settings to prevent the visitor history database from growing too large or to free more disk space.

Minimum number of visitors to store before trimming is applied.

Type the number of visitors to store before any visitors are removed from the database. Type a number between 10-5000 to represent values between 10,000-5,000,0000.

Maximum number of visitors to store

Type the maximum number of visitors that you want to store in the visitor history database.

Primary Trimming Criteria

Use these settings to control the visitor history data that is removed once the minimum number you specified is reached. You can view how effectively your criteria keeps the database within the limits you have defined through the Profile Monitor status panel.

Secondary Trimming Criteria

If the size of visitor history database exceeds the limit you have defined even after your primary trimming criteria is used, visitors are removed based on the amount of time since the most recent visit until the database is reduced to the size specified.

Accessing This Dialog

  1. In the left pane, click Administration > Web Analysis > Reports & Profiles.

  2. Add or edit a profile.

  3. Click Analysis > Visitor History.