Paid Search Parameters (Website only) 

The paidsearchparameters config setting is used to define a list of query parameter names to search for in the query string portion of the URI. The presence of one of these parameters are used to determine a paid search engine from a reference to an organic search engine.

Default value: gclid

JavaScript Example:

window.webtrendsAsyncInit = function () {
	var dcs = new Webtrends.dcs();
	dcs.init( {
		dcsid: "dcs9x99xxxx9xxx9xx9xxxx9x_9x9x",
		paidsearchparams: "gclid,ad_id"
	});
	dcs.track();
}