Understanding Scoring

Score enables you to assign value to users based on their actions on your web site.

Increasingly, visibility into web visitor habits and objectives determines the success of a site. Whether your site provides information, sells products, or promotes a brand, being able to quantify user participation in site activities enables you to target users according to their needs. Score enables you to determine user value so you can direct marketing efforts, assistance, or other resources to specific groups of users.

With Score, you assign points to users each time they view a specified product, complete a desired user scenario, visit pages within a preferred content group, or perform other actions that qualify them for a specific user group. For example, you may want to identify users with high demonstrated interest in certain information areas and target them with a subject-specific subscription campaign. You could also identify users who access smaller numbers of pages before they contact your support site.

When calculating the score for each visit, Score counts the event(s) specified in each rule set only once per visit. For example, when a visitor views the same product page multiple times in the same visit, Score grants the score specified for that product only once. However, each hit to a different product page included in the scoring rule is included as part of the score. If the same visitor visits the first product page in a later visit, Score counts the event again and adds it to the visitor’s total score.

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