Creating a Segment Within Advanced Editor

Audience Screen
On the following screen,  you can define the traffic to be exposed to the test at the defined location. By default the test is exposed to “All visitors” arriving on the test location, however, it is possible to control this by limiting who sees the test to defined segments.

 Search & Select segment – Either click in the field to search and start to type in the segment name. A match of qualifying segments is listed below.

Select your segment from the listing 

Note that when a segment is selected a summary of the conditions is displayed (example below)

Alternatively, generate a new segment by clicking on “Manage Segments” . This will take you to the segmentation tool where a new segment can be defined.

If you click the ‘New Segment’ button, you will then see the same segment builder that can be found in the Segment Library, allowing you to build your own segment by dragging and dropping items from the left-hand column to the main builder screen:


You can add as many different attributes as you need, but do keep in mind the overall selection criteria that references them. In the example below showing a multiple browser segment, unless you select the ‘Match Any’ option, your segment would not work (as any given user can only be viewing the project in one browser at a time):


When you select different types of attributes (e.g.: ‘Browser’ and ‘IP address’), you will also have ‘And’/’Or’ criteria to take into account. These are very important as they are often the reason why segments malfunction if they are incorrectly set.

Once you are done with adding the necessary attributes to your segment, simply save it with a name that describes what the segment contains (e.g.: Desktop browsers).