Create a Segment within Visual Editor

Once you have created at least one variation in your new project and saved it, you will be given the option to add segmentation. By default, the Audience for your project will be set to ‘All visitors’, but if you click on the arrow next to this option you will have the possibility to either use an existing segment from the list that shows there or create a new segment by clicking the ‘New Segment’ button.


If you click the ‘New Segment’ button, you will then see the same segment builder that can be found in the Segment Library, allowing you to build your own segment by dragging and dropping items from the left-hand column to the main builder screen:

You can add as many different attributes as you need, but do keep in mind the overall selection criteria that references them. In the example below showing a multiple browser segment, unless you select the ‘Match Any’ option, your segment would not work (as any given user can only be viewing the project in one browser at a time):


When you select different types of attributes (e.g.: ‘Browser’ and ‘IP address’), you will also have ‘And’/’Or’ criteria to take into account. These are very important as they are often the reason why segments malfunction if they are incorrectly set.


Once you are done with adding the necessary attributes to your segment, simply save it with a name that describes what the segment contains (e.g.: Desktop browsers).

Watch the video “creating an audience segment” here