Create a Target Using the Visual Editor

Creating a target using the visual editor follows the same process as creating a new test. The only difference being that instead of having multiple variants of the particular test you can only have a single variant above the control. The purpose of this is to focus on the target audience rather than the content itself and so, therefore, there will be no optimisation measurement.

To create a target, you will:

  1. Choose one or more URLs.
  2. Add conversion events, rules and audience segments.
  3. Preview, edit and launch the target.

From the main dashboard page choose “New project” from the top left.

On the following screen choose “Web page”  followed by “Target”  and click on “Visual Editor” 

This will take you to the URL search screenThis will take you to the URL search screen

Test Start URL

Tip – It is possible to navigate within the Visual Editor to pages within the site. We could, for example, enter the home page and then browse within the UI to/invest. using the interactive browser button.

This facility allows you to test on pages not directly accessible (e.g. checkout pages). However, if the URL is directly accessible, then it will be quicker to enter it directly.

Tip –  It is a requirement for previewing and launch, that the page is tagged with the Optimize tag.

Once you have entered the URL, if it is valid a green tick will appear to the right of the URL.

Click on the green button marked “Test Details” to move to the next section.

When the page is processing you may get a warning as follows:

Firstly DON”T PANIC.

This is shown when there is HTTP and HTTPS content on the page. Because the Visual Editor uses an HTTPS connection, when you attempt to load a page using an HTTP connection within the visual Editor, your browser may return the above, mixed content warning and prevent the page from loading.

To continue to your test page click on the shield icon shown in the address bar – a message will pop up asking to “Load unsafe Scripts” you can accept this and then you will need to restart your new project and securely build your test or target. You will see the protocol in the address bar change to https:/