Creating a Split Test using the Advanced Editor

A split test is where a visitor is where an alternative experience is achieved by redirecting a visitor immediately to an alternative URL or the same URL but the alternative experience is triggered with a query string parameter change.

To create a split test, highlight “Web Page”  then “Split”  and click on “Advanced Editor”

This will take you to the Project Details Form.

Project Details Form


 Project Name – Projects are containers for tests on the same location

 Description – (Optional) but it is a good idea to add something here so you can remember exactly what this project is about

 Project Location – This defines the pages that are in scope for the project. Locations can be defined using the Location Manager. Click in the field to select an existing location

 Manage locations – Click here to generate a new location. Locations can be defined as single or multiple URLs or Regular Expressions to URLs that match a pattern.

 Test Alias – The test Alias is a label used to address the specific project. It is automatically generated by Optimize, but can be edited if necessary

 Split Details – this moves you on to the next stage

Once you have completed the form and you have clicked on the test details button you will see the Split Details Screen



Complete the “Test Name”  and add a description (Optional) 


There are two approaches to conduct a split test. The visitor can be redirected to the alternative page either by a new URL   or  by appending a query string to the existing URL 

URL Redirect


e.g è

  – Label each variation and for reporting purposes, nominate which is the control experience and basis of comparison.

  – Enter the location that the visitor is to be redirected to. (For the control, no redirection is usually required)

  – Confirm through the checkbox, if any qualifiers such as query strings or # marks are to be kept when redirecting.

 – By Default Variation 1 is defined as the control. If required, change this nomination by using the radio button.

 – Extend the test to an ABn by adding more variations or click on “Goals” to follow the same process through to project completion.

Query String Redirect

Using this approach a query string is added to the URL to force the redirect and the visitor to be served an alternative experience. This can be useful for dynamic sites where query strings are often employed by the site to request that the server filters to specific content.


 – Provide a Name for each variation

 – Provide the key within the query string (e.g products)

 – Provide the value that should be replaced.

 – Add further variations if required.

Click “Audience” to focus the test to a specific target segment.